With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of in…
With an empirical focus on regimes in Singapore, the Philippines, and Malaysia, the author examines the social forces that underpin the emergence of institutional experiments in democratic participation and representation"
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday…
This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions th…
This text studies the intertwined processes of information systems implementation and organizational change within the current trend of economic globalization.
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success a…
Dermatoscopy has undoubtedly advanced diagnostic accuracy of pigmented and non-pigmented skin lesions. Pattern analysis is the most powerful of current methods for dermatoscopic diagnosis, but it does present significant challenges to the learning dermatoscopist. We present here…
Dermatoscopy has undoubtedly advanced diagnostic accuracy of pigmented and non-pigmented skin lesions. Pattern analysis is the most powerful of current methods for dermatoscopic diagnosis, but it does present significant challenges to the learning dermatoscopist. We present here…
Dermatoscopy has undoubtedly advanced diagnostic accuracy of pigmented and non-pigmented skin lesions. Pattern analysis is the most powerful of current methods for dermatoscopic diagnosis, but it does present significant challenges to the learning dermatoscopist. We present here…
Risk communication helps companies, governments and institutions minimise disputes, resolve issues and anticipate problems before they result in an irreversible breakdown in communications. Without good risk communication and good risk management, policy makers have no roadmap t…
TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing s…
The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From i…
Firm growth. This concept has interested researchers for generations. Economists have sought to predict and measure firm growth using a host of different variables, while strategic management scholars depict growth as the result of clever analyses and rational resource exploitat…
