Choice Behavior

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This book offers a treatment for the disease of statistical illiteracy. It is aimed at helping us understand risks in the real world, it shows how a proper understanding of uncertainties can make the difference between hope and despair.derstanding uncertainties in the real world…

However much we crave certainty, we live in an uncertain world. But are we guilty of wildly exaggerating the chances of some unwanted event happening to us? Are ordinary people idiots when reasoning with risk? Far too many of us, argues Gerd Gigerenzer, are hampered by our own i…