"When it was published in 2008, Richard Thaler and Cass Sunstei©n';s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government department…
Media choice: a theoretical and empirical overview
Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice o…
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an …
A brief introduction to media choice / Tilo Hartmann -- Social cognitive theories of media selection / Robert LaRose -- Action theory, theory of planned behavior and media choice / Tilo Hartmann -- Money does matter / Helmut Scherer & Teresa K. Naab -- The effect of subjective q…