"Three years ago, when the second edition of this text was published, we mentioned our goal of building on the positive elements of the first edition and including what we had learned subsequently. We are pleased to note that that revision was successful; as with the first editi…
"Three years ago, when the second edition of this text was published, we mentioned our goal of building on the positive elements of the first edition and including what we had learned subsequently. We are pleased to note that that revision was successful; as with the first editi…
Marketing channels
by Anderson, Erin, Stern, Louis W., Coughlan, Anne T., El-Ansary, Adel l
For undergraduate and graduate supply chain management courses. Illustrating the key drivers in effective supply chain management. Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive …
For undergraduate and graduate supply chain management courses. Illustrating the key drivers in effective supply chain management. Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive …
Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so students can gauge the effectiveness of the techniques des…
Esta quinta edición incorpora muchos cambios respecto a la edición anterior, donde se busca que el lector reconozca la importancia que tiene para cualquier empresa el buen diseño de una cadena de suministro, así como de su planeación y operaciones. Se presentan muchos ejemplos p…