La primera edición de este libro aspiraba a establecer un nuevo estándar para los libros de texto de negocios internacionales. La segunda edición aspira a desempeñarse todavía mejor. Sigue el marco de referencia ganador del mercado centrado en una pregunta importante y dos persp…
Free trade is always under attack, more than ever in recent years. The imposition of numerous U.S. tariffs in 2018, and the retaliation those tariffs have drawn, has thrust trade issues to the top of the policy agenda. Critics contend that free trade brings economic pain, includ…
"Europe is at a critical stage in its economic development. There seems to be a widespread desire to pursue coherent initiatives which address current issues. However, it is unclear which policies would fit the agenda." "Europe's Economic Challenge analyses the wide-ranging issu…
Across an amazing sweep of the critical areas of business regulation - from contract, intellectual property and corporations law, to trade, telecommunications, labour standards, drugs, food, transport and environment - this book confronts the question of how the regulation of bu…
"While powerful corporations often race to the bottom in setting regulatory standards, NGOs also often prevail in ratcheting up regulatory standards. In showing how, Global Business Regulation is a guidebook for how individuals and smaller organisations can prevail over more inf…
Marketing Internacional; 10ª Ed. Se ha convertido en un texto necesario para quienes desean aprender o están inmersos en el ambiente del Marketing y los Negocios Internacionales. La adaptabilidad que han logrados los autores al entorno real hace de la lectura de este título, un …