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In order to do business effectively in South Asia, it is necessary to understand the ethos, the culture, and the new trading communities of the region. In tracing the evolution of modern-day business communities in India, this book uses social history to systematically document …
"India's New Capitalists traces the modern-day evolution of business communities in India and captures the rise of new entrepreneurial groups with no established pedigree of trading or banking. The book also contains 15 individual case studies that embellish the general findings…