"The language of advertising has been the subject of numerous studies in different disciplines although relatively little work has been done from the perspective of semiotics and linguistics. This book provides, for the first time, a linguistic analysis of advertising within the…
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors.
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them …
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. Using Relevance Theory as a framework, she sets out the key aspects, then applies the…
Annotation.
Provides a critical consumers guide to the images of terrorism that we are offered daily in the mass media. All too often, scholars and journalists accept uncritically the interpretations of terrorism they receive from governments and official agencies. Our perceptions of terror…
The book acts as a guide to the images of terrorism that we see daily in the mass media. The author believes that our perceptions of terrorism are formed by the interaction of bureaucratic agencies, academics and private experts. These images and stereotypes that we are offered …
The author argues that terrorism, like any other problem, is socially constructed. Rather than being something understood identically by people in different societies and different eras, the concept of terrorism is shaped by social and political processes, by bureaucratic needs …
Provides a critical consumers guide to the images of terrorism that we are offered daily in the mass media. All too often, scholars and journalists accept uncritically the interpretations of terrorism they receive from governments and official agencies. Our perceptions of terror…
Provides a critical consumers guide to the images of terrorism that we are offered daily in the mass media. All too often, scholars and journalists accept uncritically the interpretations of terrorism they receive from governments and official agencies. Our perceptions of terror…
