Communication -- Social aspects

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INTRODUCING guide to the cult author, semiologist and analyzer of advertising, Roland Barthes. Roland Barthes is best known as a semiologist, a student of the science of signs. This sees human beings primarily as communicating animals, and looks at the way they use language, clo…

"Introducing Barthes brilliantly elucidates Roland Barthes' application of semiotics to literature, popular culture, clothes, and fashion, and explains why his thinking in this area made him a key figure in the structuralist movement of the 1960s."--Publisher description