Business intelligence and mobile technology research: an information systems engineering perspective
by Eom, Sean B., International Conference on Information Systems and Technologies, Tangier, Morocco), Laouar, Mohamed Ridda, International Conference on Software Engineering and New Technologies, Tangier, Morocco), Americas Conference on Information Systems, Seattle (Wash.))
All business organizations strive for increasing their growth by seizing new opportunities, reducing enterprise costs, attracting new customers and retaining old customers. In doing so, business intelligence and analytics allow business organizations to make better plans, inform…