Riguroso estudio de mensajes de diferentes naturalezas, desde los emitidos por los medios de comunicación hasta los denotativos o poéticos.
Riguroso estudio de mensajes de diferentes naturalezas, desde los emitidos por los medios de comunicación hasta los denotativos o poéticos.
"Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Over the years, our everyday life has exploded with a diversity of communicative modes - language, image, music, sound, texture and gesture. Where before one form of communication…
"In this book, Gunther Kress and Jeff Bezemer present a new social semiotic theory which brings together communication, learning and identity through detailed analyses of a range of different multimodal environments, including classrooms, textbooks and hospital operating theatre…
"Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication resear…