Conception de produits

This is service design thinking: basics-tools-cases

0 Type: Book

The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. Here is an introduction to this way of thinking which demonstrates the similarities and differences between various disciplines involved in …

Innovation on demand

by Fey, Victor, Rivin, Eugene I.

0 Type: Book

"This book describes a revolutionary methodology for enhancing technological innovation called TRIZ. The TRIZ methodology is increasingly being adopted by leading corporations around the world to enhance their competitive position. The authors explain how the TRIZ methodology ha…

Design-driven innovation: changing the rules of competition by radically in…

by Verganti, Roberto

0 Type: Book

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third …

Design-driven innovation: changing the rules of competition by radically in…

by Verganti, Roberto

0 Type: Book

With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets th…