Resource added for the Human Resources program 101161. Resource added for the Business Management program 101023.
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With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and ef…
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and ef…
"Writing in the tradition of Louis Cheskin, one of the founding fathers of modern marketing, the authors of Making Meaning observe, define, and describe the phenomenon of the meaningful customer experience. They explain that by consciously evoking certain deeply valued meanings …
Food and Health: Actor Strategies in Information and Communication identifies the informational practices of nutrition professionals and consumers to study the structural elements of food and health. It analyzes the communication strategies of actors and the dissemination and us…
Explains how leading-edge firms are making the transition from an event-driven, real-time business model to a predictive one, which will help businesses cultivate new levels of customer loyalty.
Explains how leading-edge firms are making the transition from an event-driven, real-time business model to a predictive one, which will help businesses cultivate new levels of customer loyalty.
This text gives examples of how companies can leverage call centre technology to serve their unique needs, and how at the same time they can create a positive experience for customers. Solutions from leading call centres are provided for the problems behind basic call centre fun…
