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"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evi…
Handbook of research methods in consumer psychology
0
Type: Book
The evolutionary bases of consumption
by Saad, Gad
fromMarketing and consumer psychology series
0
Type: Book
Product experience
0
Type: Book
