A continuing 'cry for the new', it is said, drives present-day consumerism. People are producing and buying new goods in ever-larger quantities. However, in the past, consumer choices for new products were paralleled and even overlapped by structurally embedded practices such …
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook prese…
"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) …
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for …
This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution to the development of this field and he has a clear and coherent theoretical posit…
"Ethnography of Trinidad focuses on processes of mass consumption. Asserts that Trinidadians confront problems of 'modernity' (focus on the present as divorced from the past, concomitant need to recreate moral premises, sense of 'compression of space-time,' sense of instability,…
"Ethnography of Trinidad focuses on processes of mass consumption. Asserts that Trinidadians confront problems of 'modernity' (focus on the present as divorced from the past, concomitant need to recreate moral premises, sense of 'compression of space-time,' sense of instability,…
by Saad, Gad
fromMarketing and consumer psychology series
Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a d…
Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a d…
This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures…
In lijn met design thinking, waarin een creatieve wijze van innoverende productontwikkeling centraal staat, laat Designing Services manieren zien om tot innoverende dienstverlening en dienstontwikkeling te komen.
Small in number but great in influence, mobile elites have shaped the contours of global capitalism. Today these elites continue to flourish globally but in a changing landscape. The current economic crisis—and rising concerns about the moral legitimacy of extreme wealth—coinc…
