The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to …
Cutting through much of the murky language, the jargon, recondite formulations, and even utter nonsense surrounding this field, this accessible book will give you the practical information and pointers on applications that you need to know to succeed. --
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there is a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and dis…
The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are groundedin business reality.
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there is a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and dis…
The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
"In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation'…
"In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation'…
In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's…
In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's…
"In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation'…
"In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation'…
"In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation'…