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Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
Handbook of consumer psychology
by Kardes, Frank R., Herr, Paul M., Haugtvedt, Curtis P.
0
Type: Book
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook prese…
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook prese…
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the lates…
Consumer behavior
by Hoyer, Wayne D., Pieters, Rik, MacInnis, Deborah J., Chan, Eugene, Northey, Gavin
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Type: Book
This title combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment.
This title combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment.