Consumers' preferences

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The book brings together research that investigates how people experience products : durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps …

This text brings together research that investigates how people experience products - durable, non-durable, or virtual. It bridges gaps between several areas within psychology (perception, cognition, emotion) & links these areas to more applied areas of science, such as human-co…

The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps b…