Recent years have witnessed a surge in publications on Spanish cinema and cultural studies, but the subject of consumer culture in Spain has been neglected until now. Mobile Nation presents the first systematic treatment of this crucial period during Spain’s transition to modern…
Recent years have witnessed a surge in publications on Spanish cinema and cultural studies, but the subject of consumer culture in Spain has been neglected until now. Mobile Nationpresents the first systematic treatment of this crucial period during Spains transition to modernit…
Consumer behavior
by Hoyer, Wayne D., Pieters, Rik, MacInnis, Deborah J., Chan, Eugene, Northey, Gavin
"In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimize rathe…
"In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimize rathe…
"In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimize rathe…
"Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational car…
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational care…
From gender issues in Desperate Housewives, to race in Ugly Betty, gender biases in video games, and portrayals of the American family in Extreme Makeover, to analyzes of new genres like fandom and social media - no other book is so successful in engaging students in critical me…
Acknowledgements -- Abbreviations -- Introduction -- The 1935 meat boycott and the evolution of domestic politics -- "Women -- the guardians of price control" : working-class housewives, consumer activism, and the state -- Esther Peterson and the American housewife : the White H…
Long regarded as a maudlin mental state, nostalgia is everywhere and has been reimagined as a signifier of good mental health. It is no longer the bailiwick of right-wing reactionaries but a crucible of critical thinking and revolutionary intent. This book explores the revolutio…
« What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading…
The evolutionary bases of consumption
by Saad, Gad
fromMarketing and consumer psychology series
The evolutionary bases of consumption
by Saad, Gad
fromMarketing and consumer psychology series