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Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and t…
Introduction -- The business trust/expectations gap -- Closing the gap in the new social landscape -- Inherent negatives : managing risk and reputation -- Corporate character -- The new corporate branding -- Reputation lost and found -- Resetting the sweet spot -- Index
The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success. Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an…
"We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand you…
"We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand you…
"Who are we? What do we stand for? What business are we in? Where do I fit in? It is these questions that weigh most heavily on leaders and the people they lead." "In Identity Is Destiny, author Laurence Ackerman shows that there is only one way forward, and that is for leaders …
A top business consultant reveals the true nature of corporate identity and explains how to utilize it as a tool for success.
This dissertation covers the years from 1954 to 1963 and presents five important examples of ‘lobby art’ at its most potent and fertile time when it acted as a novel mode of corporate interior decoration and identity construction. Abstract art displayed within these spaces perfo…
Corporate sound as a company-controlled element of corporate identity management has been widely ignored in corporate identity and corporate image literature so far. Moreover, established corporate identity models show some visual dominance that has inhibited the integration of …
"This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. Strategic positioning is the assertion of an organization's personali…
