"This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 3…
"This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 3…
"This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 3…
Helen Rosethorn explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand.
"This book looks back to the early days of new and social media, to examine the potential threat that such technologies and platforms posed to the mainstream corporate media's gatekeeping, and its ability to exploit, humiliate, and even violate famous women. Drawing on her own e…
"This book looks back to the early days of new and social media, to examine the potential threat that such technologies and platforms posed to the mainstream corporate media's gatekeeping, and its ability to exploit, humiliate, and even violate famous women. Drawing on her own e…
"This book looks back to the early days of new and social media, to examine the potential threat that such technologies and platforms posed to the mainstream corporate media's gatekeeping, and its ability to exploit, humiliate, and even violate famous women. Drawing on her own e…
The term stakeholders defines a group much broader than a corporation's shareholders. It includes employees, customers, suppliers, and governments, and extends to anyone who benefits from the company. There is considerable debate, given that large multifunctional corporations ar…
The term stakeholders defines a group much broader than a corporation's shareholders. It includes employees, customers, suppliers, and governments, and extends to anyone who benefits from the company. There is considerable debate, given that large multifunctional corporations ar…
An anthology designed to address the role and purpose of the corporation in society through the provision of seminal articles on the concept of stakeholders and their recognition, and the integration of stakeholder interests into decision making.
The internet and social media make managing a company''s reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…
Social media has been here for years yet organizations of all shapes and sizes continue to tip toe nervously before peeved customers, aggrieved employees, eagle-eyed activists, sceptical bloggers, and opportunistic trolls. Managing Online Reputation is a practical guide to prote…
"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…
"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…