"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote ou…
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote ou…
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote ou…
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote ou…
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand…
"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the bran…
Features 2,000 logos and provides fresh inspiration to anyone looking to direct the design of their own identity.
"This volume, the second in the series, once again celebrates the work of top logo designers who share their work on the innovative LogoLounge website. This collection offers a wealth of inspiration and insights for graphic designers and their clients. Created by Bill Gardner, p…
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their succe…
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their succ…
We just decided to go -- The power of a cause -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- The heart of a category of one performer -- The future of category of one.