Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not ... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to th…
"Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to th…
"Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not ... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to t…
Find enduring success as a business owner by placing your personal why at the core of everything you do. Purpose is the new black in business, but it's already being dangerously misunderstood by companies the world over. It's not about brand image, it's about truth. The truth of…
"Unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts."--Cover.
Rediscover your sense of wonder! Generations of comic book readers remember the tantalizing promises of vintage novelty advertisements that offered authentic laser-gun plans, x-ray specs, and even 7-foot-tall monsters (with glow-in-the-dark eyes!). But what would you really get …
A practical guide to identifying bunk--from fact-twisting political ads and dubious infomercials to corporate PR and false e-mails--explains how and where to pick out the truth from the masses of misleading messages and fake resources.
Americans are bombarded daily with mixed messages, half truths, misleading statements, and out and out fabrications masquerading as facts. The news media, once the vaunted watchdogs of our republic, are often too timid or distracted to identify these deceptions. This book is the…
