La 4e de couv. indique : "The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing …
"This book provides a unique snapshot of current practice in human factors relating to product design. It identifies methods and techniques that work well under tight constraints and provides case study evidence of their effectiveness. The commercial implications of usability ar…
