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Ecosystem services is one of the most powerful concepts to have emerged and developed over the last two decades to drive our understanding of the role that biodiverse ecosystems play in the environment and their benefits for humankind. As a result, there is a growing interest in…
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly a…
This volume provides an accessible introduction to the principles and applications of service-dominant logic, written by the world-leading authors of this perspective.
The SAGE handbook of service-dominant logic
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Type: Book
