Die Frage, in welchem Umfang Logistikleistungen fremdvergeben werden sollen, wird seit längerer Zeit diskutiert. Dies gilt in besonderem Maße für mittelständische Unternehmen, in denen nur selten optimierte und flussorientiert ausgerichtete Logistikprozesse vorliegen. Outsourcin…
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovatio…
Providing an overview of key concepts in the field of marketing, this text considers the subject in the context of the service industry, exploring the theories, structures and practices which can be used to ensure the best possible returns.
Praise for Professional Services Marketing. "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading."--David Maister, author of Managing the Professional Service Firm." Professional Services Marketi…
A proven, experience-tested, research-based approach to marketing for professional services firms Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms.
"How well do governments do in converting the resources they take from us, like taxes, into services that improve the well-being of individuals, groups, and society as a whole? In other words: how well do they perform?" "This question has become increasingly prominent in public …
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities…
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues i…