Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, …
New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrate…
As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthe…
Filled with ... ideas that help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing. This guide shows you how to put together the most promotable message possible for any product or service including: …