The ultimate marketing plan: find your hook, communicate your message, make your mark

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Filled with ... ideas that help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing. This guide shows you how to put together the most promotable message possible for any product or service including: getting free advertising; fueling word-of-mouth; communicating effectively. This guide teaches you a step-by-step system for creating marketing plans any business can use ...-Back cover.

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Title Statements

Full title :The ultimate marketing plan : find your hook, communicate your message, make your mark / Dan S. Kennedy.

Summary

Edition Statements

Publication Date:2007.

Publication Statements

Publisher(s):Recording for the Blind & Dyslexic
Place of Publication:Princeton, N.J
Language:eng
Publication Date:2007.

Notes

The Physical Object

Description:1 audio disc ; : 4 3/4 in.

Edition Identifiers

oclc:ocm77537547
Dewey Decimal:658.802 T

How to get maximum value from this book -- Putting together the right message -- Presenting your message -- Picking the right targets -- Proving your case -- Putting your best foot forward -- Getting free advertising -- Malibuism--becoming hot -- "Poor boy" marketing strategies -- Maximizing total customer value -- Fueling word-of-mouth advertising -- Creating short-term sales surges -- New marketing technologies -- How to make the internet work for you / Corey Rudl, Internet Marketing Center -- Avoid employee sabotage : getting employees on the same page -- Hiring and firing the experts -- How to get more information from the author? -- Resource directory.

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