The book offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundat…
Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior lea…
The recipient of the Society of American Archivists' Waldo Gifford Leland Prize and the Association for Business Communication's Alpha Kappa Psi Award for Distinguished Publication on Business Communication, Yates discusses how modern managerial systems evolved within the Americ…
Le tecniche del racconto sono diventate strumenti indispensabili per la comunicazione contemporanea. Pensi che lo storytelling sia una disciplina difficile e riservata a chi frequenta scuole di scrittura blasonate? Ti sbagli! Questo libro ti mostrerà come raccontarti nella tua v…
A trusted market leader, Business Communication: Process and product presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual lear…
