"Cinematic products in the twenty-first century increasingly emerge from, engage with, and are consumed in cross-cultural settings. While there have been a number of terms used to describe cinematic forms that do not bear allegiance to a single nation in terms of conceptualizati…
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have lit…
"Following Tapscott's introduction, each chapter of Blueprint is authored by a member of the Alliance, all senior strategists and CEOs from today's most influential businesses--companies such as General Motors, Hewlett-Packard, IBM, MCI, and Nortel. Each covers a core area of th…
Essays on recent developments in agriculture-oriented human geography - examines developments in theory and methodology, problems of classification of farming systems, innovations in cultivation systems, and agribusiness in developed countries; analyses agricultural policies in …
