This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market. Aut…
Wine has held its place for centuries at the heart of social and cultural life in western Europe. This book will explain how and why this came about, providing a thematic history of wine and the wine trade in Europe in the middle ages from c.1000 to c.1500. Wine was one of the e…
INHOUD:Art in a commercial worldArtists and collectors in the market for artThe Italian City-StatesAntwerp - Amsterdam - Germany and Spain - London - Paris -Art consumption in industrial AmericaNew YorkThe global art market"This is the first sourcebook to trace the emergence and…
This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In th…
This book constitutes revised and selected papers from the First International Conference on Society 5.0, Society 5.0 2021, held virtually in June 2021. The 12 full papers and 3 short papers presented in this volume were thoroughly reviewed and selected from the 54 qualified sub…
This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages t…
The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author's extensive field research, academic study, and profess…
This book systematically summarizes China Internet development over the past 25 years, highlighting its strong impact on China's economy and society, and discussing the Chinese people's transition from beneficiaries and participants to builders, contributors and joint maintainer…
This volume comprises carefully selected and reviewed outcomes of the 12th International Workshop on Automated Negotiations (ACAN) held in Macao, 2019, in conjunction with International Joint Conference on Artificial Intelligence (IJCAI) 2019. It focuses on human aspects of auto…
This book systematically reviews world Internet development over the past 50 years, and comprehensively discusses the great contributions it has made to economic and social advances. Further, it describes the development, status and trends related to the Internet in major countr…
