"Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. This volume is appropriate for graduate and advanced undergraduate students in international publi…
Comment appliquer votre stratégie de communication? Que faire pour tisser et entretenir la relation avec votre client et avec le journaliste? Quelle est la façon dont un chargé de communication doit organiser son temps? Quels sont tous les types de lettres et de mails qu'un comm…
"A detailed guide that teaches enterprise architects and designers how to align IT and business strategy to deliver a consistent design for every touch point where people interact with the enterprise. ... Many organizations struggle with the dynamics and the complexity of today'…
The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and cultu…