Creating experience value in tourism
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Creating experience value in tourism
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Type: Book
Organizations spend significant time designing tangible products. Services receive less design attention-however, if your business is to succeed in today's highly competitive marketplace, this needs to change. Generally, services are less productive and cause more frustration to…
In this book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound and look of the products, affect our emotions, memories, perceptions, preferences, choices and consumption of these products. We see how creating new sensations or merely emph…
"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, soun…
