Marketing social: teoría y práctica
Esta obra está basada en la cátedra de marketing social que el autor ha impartido desde 1992 en la Escuela de Graduados en Administración de Empresas (EGADE), del Instituto Tecnológico de Monterrey, campus Estado de México, y en la maestría de Administración de Hospitales de la …
Investigación de mercados cuenta con un enfoque práctico y aplicado y ofrece una cobertura equilibrada de material tanto cualitativo como cuantitativo. Refleja las tendencias actuales del marketing internacional, la ética y la integración de Internet. Introducción a la investiga…
In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, application…
In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, application…
This revised and updated 3rd edition outlines the structure of the global industry and future trends, highlights issues facing the industrial valve industry, assesses market and technological trends, offers market figures and forecasts to 2009 and identifies the major players. T…
"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are need…
Principles of marketing
by Kotler, Philip, Armstrong, Gary, Opresnik, Marc O., (Marc Oliver)