"The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the 4th title in the Routledge Series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels. This book is ideal…
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital enviro…
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience desig…
The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk mana…
"Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed i…
Events Management: an Introduction
by Kennell, James, Bladen, Charles, Wilde, Nick, Abson, Emma
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in…
"Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed i…
"Events are becoming more complex as their range of functions grows, as: meeting places, creative spaces, economic catalysts, social drivers, community, image makers, business forums, and network nodes. Effective design can produce more successful business models that can help t…
Event Studies are overwhelmingly widespread in financial research, providing tools for shedding light on market efficiency, as well as measuring the impact of various occurrences on public firms' security prices. Mastering the Event Study approach is essential for researchers an…
