"This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Successful event managers realize that special skills are …
"This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Successful event managers realize that special skills are …
"This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Successful event managers realize that special skills are …
Strategic marketing in tourism services
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, re…
Das Praxishandbuch Event Management ist ein Nachschlagewerk für alle, die im Office-Alltag für Veranstaltungen verantwortlich sind. Es zeigt, wie man erfolgreich, zeitsparend und budgetbewusst Veranstaltungen von A bis Z und Schritt für Schritt plant, organisiert und betreut - v…
Sport Facility and Event Management, Second Edition provides readers with a working knowledge of how to manage sport facilities and how to plan, manage, implement, and evaluate sport events. The text integrates timely theoretical insights with real-world practicality and applica…
Managing visitor attractions: new directions
