Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry in…
International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances…
International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances…
Germany's economic miracle is a widely-known phenomenon and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The 'Made in Germany' Champion Brands, Ugesh Joseph provides an extensively researched, …
Der Außenhandel gewinnt stetig an Bedeutung. Für Unternehmen bringt die zunehmende internationale Vernetzung der Wirtschaft neue Herausforderungen mit sich. Jenen Betrieben, die in der Lage sind, die internationalen Marktchancen für ihre Produkte und Dienstleistungen zu erkennen…
