The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding …
Logistics and supply chain management are at the heart of almost every organization globally, as such developing a well-rounded understanding of these areas has never been more important. Learn from leading sector specialists about key topics, such as supply chain leadership, re…
For courses in manufacturingprocess A comprehensive text on thescience, engineering, and technology of manufacturing InManufacturing Engineering and Technology, 8thEdition in SI Units, the authors continue their efforts to present acomprehensive, balanced, and most importantly, …
The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the …
Many first-time entrepreneurs stumble into creating startups that are doomed to fail from the get-go. The chief cause? It is very hard to build a successful startup. While there are many resources to help, the vast majority are self-serving tomes written by people who want to te…
The fully updated eighth edition of Cognitive Psychology: A Student's Handbook provides comprehensive yet accessible coverage of all the key areas in the field ranging from visual perception and attention, through to memory and language. Each chapter is complete with key definit…
