Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Pr…
"Health Behavior: Theory, Research, and Practice, Fifth Edition, is a thorough introduction to the practice of health education and health promotion, covering the theories, applications, and research of most use to public health students and practitioners. Through four editions,…
"One of the greatest paradoxes of human behavior is our tendency to say one thing and do something completely different. We think of ourselves as positive and fair-minded, caring about other people and our environment, yet our behavior lets us down time and time again. Part of t…
One of the greatest paradoxes of human behavior is our tendency to say one thing and do something completely different. We think of ourselves as positive and fair-minded, caring about other people and our environment, yet our behavior lets us down time and time again. Part of th…
HÁBITOS ATÓMICOS parte de una simple pero poderosa pregunta: ¿Cómo podemos vivir mejor? Sabemos que unos buenos hábitos nos permiten mejorar significativamente nuestra vida, pero con frecuencia nos desviamos del camino: dejamos de hacer ejercicio, comemos mal, dormimos poco, des…
"Lisa souffrait de boulimie, d'alcoolisme, de tabagisme et de surendettement. Un jour, tout a changé : en modifiant une pièce du puzzle de son existence, elle est sortie du cercle vicieux de ses habitudes toxiques. Comment Starbucks est-elle devenue un mastodonte générant plus d…
"An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter…
