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"In Organize Tomorrow Today (OTT), two of the top minds in human performance come together to deliver the pathway to extreme success: Doing more is not the answer, and Selk and Bartow walk you through how to achieve more by doing less. Dr. Jason Selk helps well-known professiona…
"How do both elite athletes and business leaders climb to the top? Contrary to what you might think, it's effective habits rather than innate talent that are their keys to success. Dr. Jason Selk-director of mental training for the 2011 World Series Champions, the St. Louis Card…
"How do both elite athletes and business leaders climb to the top? Contrary to what you might think, it's effective habits rather than innate talent that are their keys to success. Dr. Jason Selk-director of mental training for the 2011 World Series Champions, the St. Louis Card…
"How do both elite athletes and business leaders climb to the top? Contrary to what you might think, it's effective habits rather than innate talent that are their keys to success. Dr. Jason Selk-director of mental training for the 2011 World Series Champions, the St. Louis Card…
We humans tend to get in our own way time and time again--whether it comes to not speaking up for ourselves, going back to bad romantic partners, dieting for the umpteenth try, or acting on any of a range of bad habits we just can't seem to shake. In "Rewire," renowned psychothe…
"A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at P…
"Der Themenband versteht sich als ein erster Beitrag zu einer 'Wiederentdeckung' des für die Ikonologie im Besonderen wie für die Kunstgeschichte im Allgemeinen so zentralen Begriff 'Habitus'. Er widmet sich dabei vier grossen Themenbereichen: I. Der Habitus des Körpers, II. Ord…
Habit: the 95% of behavior marketers ignore
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Type: Book
Neale Martin offers a complete process for working with customers' unconscious and conscious minds together, to help your brand become your customer's habit, not just their choice.
This book reveals how two fundamental assumptions have led marketing onto a dead-end path: that customers are aware of what they are doing, and that they know why they do what they do. Using advanced technologies, neuroscientists and cognitive psychologists have recently discove…
