HF Commerce

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In this thesis, we link the impacts of manufacturing activities to geographical location and examine the endogenous and exogenous factors that have a significant impact on economic performance of the manufacturing in mainland China. We demonstrate the geographic distribution thr…

This thesis advances the concept of consumer engagement as a valid approach to the conceptualisation and measurement of Online Brand Community (OBC) participation. Against the background of rapid technological advances affecting the way consumers interact online, this thesis pos…