The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides more than 200 pages of critical h…
Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who want…
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
One impactful product launch can make a world of difference in a companys lifelong success. Unforgettable presentations, such as the iPhone launch by Steve Jobs, have set high standard for wow-ing a tech audience, and lessons can be taken from this and other memorable conference…
One impactful product launch can make a world of difference in a companys lifelong success. Unforgettable presentations, such as the iPhone launch by Steve Jobs, have set high standard for wow-ing a tech audience, and lessons can be taken from this and other memorable conference…
