"25" Result
Sort By:
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards…
Divided Sun is the story of the methods and machinations that have driven Japan's high-tech industrial policies over the last two turbulent decades. It focuses on MITI and Japan's giant electronics firms - their ambitions and conflicts - in the context of the core of MITI's high…
Divided Sun is the story of the methods and machinations that have driven Japan's high-tech industrial policies over the last two turbulent decades. It focuses on MITI and Japan's giant electronics firms - their ambitions and conflicts - in the context of the core of MITI's high…
Comprises 18 papers which explore the implications for sustainable development arising from the adoption of information, communication, computing and electronic (ICCE) technologies. Covers three main themes: sustainability challenges and implications of an emerging global inform…
This work explores, documents and raises awareness of sustainability concerns arising from the emerging global information economy. The information economy is defined in the broadest sense possible, including software, hardware, telecommunication and advanced communication techn…
This book provides an outline for analyzing a range of policy.
Knowledge is fast becoming a key factor in economic and social development worldwide. Rapid innovations in science, communications and computing technologies are opening up new opportunities for countries to harness knowledge and participate more fully in the global economy. Dev…