Providing expert insight into the business models of the leading hard discounters, this practical and timely book discusses what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. --
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The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged g…
How hard discounters are disrupting the traditional retail model -- Hard discounter strategies -- Understanding the hard discounter business model -- Strategies of key hard discounters: aldi, lidl, trader joe¿s and dia -- Hard discounter success around the world -- The next fron…
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged g…
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
During one year, the writer Annie Ernaux has written a diary about her visits to the Auchan supermarket in one Parisian suburb.
"Pendant un an, Annie Ernaux a tenu le journal de ses visites à l'hypermarché Auchan du centre commercial des Trois-Fontaines situé en région parisienne "voir pour écrire, c'est voir autrement", écrit-elle. On redécouvre en effet à ses cotés le monde de la grande surface. Loin d…