"This book critically examines key features of the contemporary organizational landscape by focusing on major beneficiaries of recent historical political-cultural transformations involving the embrace of market fundamentalism and a market society: namely, corporations, those wh…
"This book critically examines key features of the contemporary organizational landscape by focusing on major beneficiaries of recent historical political-cultural transformations involving the embrace of market fundamentalism and a market society: namely, corporations, those wh…
"This book critically examines key features of the contemporary organizational landscape by focusing on major beneficiaries of recent historical political-cultural transformations involving the embrace of market fundamentalism and a market society: namely, corporations, those wh…
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards…
