Highly Effective Marketing Analytics, a highly practical and pragmatic how-to book, infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with analytics. The author illustrates, step by step…
IT Asset Management (ITAM) supports life cycle management and strategic decision making for an IT environment. This book is a detailed IT Asset Management (ITAM) guidebook with real-world templates that can be converted into working ITAM documents. It is a step-by-step IT asset …
"Records and Information Management was the first book to provide a lifecycle view of records management that includes both paper and electronic records and information and addresses the impact of Web 2.0 and records management technologies. The increasingly complex regulatory a…
Information systems are part and parcel of organizations. Yet, organizations often struggle to realize the benefits that motivate their introduction of these systems. To derive benefit from a new information system, it must be integrated into the structures and processes of the …
"The Organizational Learning Cycle was the first book to provide the theory that underpins organizational learning. Its sophisticated approach enabled readers to not only understand how, but more importantly why, organizations are able to learn." "This new edition takes the orig…
"The sixth edition of Health Information Management Technology: An Applied Approach transforms and enhances the education and training for health information management (HIM) professionals. The content in this book supports the American Health Information Management Association'…
Qualitative research contributions have enhanced scope in business management alongside the growth of consumer-centric marketing strategies, which is increasingly getting complex and multidimensional. Qualitative research helps understanding contextual interrelationships in busi…
This concise guide follows a practical approach, covering solutions and methods to manage resources for virtualization. If you are a current vSphere administrator who is aspiring to start your virtualization journey with VMware vSphere and wants to learn how to manage your resou…
Teaches managers how to become effective supervisors of time, energy, and talent.