References -- 8. How to Conduct Marketing Research for Marketing of Information Products and Services -- Introduction -- Preparing the Research Brief -- Developing a Research Plan -- Short Descriptions of Selected Research Designs -- Summary and Conclusions -- References -- 9. P…
This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for management, and provides a step-by-step approach to developing marketing strategies. O…
Contributed articles presented at a workshop held in 1994.
Contributed articles presented at a workshop held in 1994.
Contributed articles presented at a workshop held in 1994.
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new d…
Adapting marketing to libraries in a changing and world-wide environment: Le marketing des bibliothèques à l'heure du chang…
by IFLA General Conference, Copenhagen, Denmark), Savard, Réjean, International Federation of Library Associations and Institutions., Section on Management and Marketing
Adapting marketing to libraries in a changing and world-wide environment: Le marketing des bibliothèques à l'heure du chang…
by IFLA General Conference, Copenhagen, Denmark), Savard, Réjean, International Federation of Library Associations and Institutions., Section on Management and Marketing
