Adapting marketing to libraries in a changing and world-wide environment

Adapting marketing to libraries in a changing and world-wide environment

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Title Statements

  • Full title :Adapting marketing to libraries in a changing and world-wide environment / edited by Réjean Savard = Le marketing des bibliothèques á l'heure du changement et de la mondialisation / edité par Réjean Savard.

Edition Statements

  • Publication Date:2000.

Publication Statements

  • Publisher(s):K.G. Saur
  • Place of Publication:München
  • Language:eng
  • Publication Date:2000.

Notes

"Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997."

Papers in English and French with summaries in both languages.

At head of title: Section on Management and Marketing = Section management et marketing.

The Physical Object

  • Description:89 pages : : illustrations ; : 22 cm.

Edition Identifiers

  • ISBN:3598218117, 9783598218118
  • oclc:ocm54446557
  • LC Classification:Z716.3
  • Dewey Decimal:021.7

Table of Contents

Marketing library services : how it all began / Greta Renborg -- La perception du marketing chez les bibliothécaires / Réjean Savard -- How librarians apply marketing : as seen from the desk of the library manager / Sissel Nilsen -- Marketing and Swedish libraries : about the situation today and the importance of visible librarians / Christina Tovoté -- Les réticences des professionels de bibliothèque au marketing / Marielle de Miribel -- Lobby for libraries : putting marketing principles to work! / Virginia Walsh -- De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / Yawo Assigbley -- Marketing or public relations : a strategic choice for Lithuanian libraries / Audrone Glosiene -- Marketing of libraries and information centers in China : a case study / Du Yuan King -- Marketing is an attitude of mind / Hilkka Orava.

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Subjects

Bibliotheekwezen Bibliothèques Bibliothèques -- Congrès. -- Marketing Bibliothèques -- Congrès. -- Relations … Conference papers and proceedings Congrès IFLA Information services -- Congresses. -- … Information services -- Marketing Libraries Libraries -- Congresses. -- Marketing Libraries -- Congresses. -- Public rela… Libraries -- Marketing Libraries -- Public relations Marketing Relations publiques Services d'information Services d'information -- Congrès. -- M…

Writers

Savard, Réjean

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