by IFLA General Conference, Copenhagen, Denmark), Savard, Réjean, International Federation of Library Associations and Institutions., Section on Management and Marketing
by IFLA General Conference, Copenhagen, Denmark), Savard, Réjean, International Federation of Library Associations and Institutions., Section on Management and Marketing
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library …
This book systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries.
Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and…
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library …
References -- 8. How to Conduct Marketing Research for Marketing of Information Products and Services -- Introduction -- Preparing the Research Brief -- Developing a Research Plan -- Short Descriptions of Selected Research Designs -- Summary and Conclusions -- References -- 9. P…
