This book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap …
From identifying the existence of a subject intangible to choosing the optimal procedures for transfer pricing analysis, this is the first comprehensive guide to exclusively cover the accurate valuation of intangible assets of all types. With its far-reaching scope and expert an…
"The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These…
"The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These…
Reputation risk is a topic with relevance across the organisation, from risk managers to corporate communication managers, from compliance manager to HR Director. Whatever your interest in the subject, A Short Guide to Reputation Risk provides a shorthand route to understanding …
