"In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands…
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands …
by Paugam, Luc, Philippe, Henri, André, Paul, (comptable)
fromRoutledge studies in accounting
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting
This book shows managers how to inform themselves in order to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may h…
Shows managers how to inform themselves in order to make less risky, profitable business decisions. This book shows you how to measure those things in your own business, government agency or other organization that, until now, you may have considered immeasurable, including cust…
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own busi…
Part I. The measurement solution exists. The challenge of intangibles -- An intuitive measurement habit: Eratosthenes, Enrico, and Emily -- The illusions of intangibles: why immeasureables aren't -- Part II. Before you measure. Clarifying the measurement problem -- Calibrated es…
"From market research to information technology to financial reporting, How to Measure Anything reveals the power of measurement to our understanding of business and the world at large. This insightful and eloquent book will show you how to measure those things in your own busin…
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own busi…
"This book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap…
